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The Meaning of “C2ROI”

The Story Behind the Company Name

The company name of C2ROI,INC is a play on words. C2 is from Carter Campbell’s initials, and Roi is from his wife’s full name Roi Lynn Campbell. Return on investment is abbreviated as ROI. Putting these words together gave rise to a meaningful word that encompasses the goal of the company: “Seeing to a return on your investment” or C2ROI.


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